Sydney's Oktoberfest features local breweries and a diverse music line-up, from electronic to reggaeton.

I explored various graphic elements, typefaces, and colors before deciding on the final design.

Invitation flyers

My custom-made typeface and graphic elements add to the festival's bold, happy, and inviting visual identity.
Visit the festival's micro-website to purchase tickets, view the music line-up, and see what breweries will be present.
The typeface Avenir is clean and orderly and expresses the festival's electronic music focus.

Wayfinding at the festival

The color palette reinforces the design's happy, bold, and inviting visual identity. The orange and yellow reference autumn, whereas the pink, refers to the festival's unique music line-up.


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