My instant coffee packaging is a contemporary take on Greek mythology's Psyche and her trials in love.
Instant coffee sticks
I explored multiple on-screen layouts before deciding on the final design.
The logos and iconography are based on the typeface LoRes 9 Minus OT. The supporting san-serif typeface Elza provides a refreshing contrast to LosRes and reinforces the visual identity's contemporary aesthetic.
Each flavor is connected to a trial reminiscent of Psyche's trials and re-enacted through the online video game.
The butterfly logo references how Psyche is often depicted with butterfly wings.
L&S's instant coffee packaging includes an accordion booklet insert. This insert provides background information about Love & Suffering and the trial associated with each flavor.
L&S instant coffee packaging has a minimal color palette; this allows the colors of each flavor to be easily distinguishable.
The booklet insert includes a complimentary Love & Suffering sticker set.