Responsive web design for Sound Mountain Co.'s annual review.
The visual identity's understated and clean approach clearly outlines the company's data and goals.
Thumbnails from the ideation stage
The minimal color palette directs the visitor's focus to photographs of nature and people, which are the company's main priorities.
The logo represents slopes and mountainous terrain.
The thin san serif, graphic lines, and boxes represent the careful craft and precision required to make durable and quality outdoor clothing and equipment.
