+Visual Identity +Concept +Messaging +Logo +UI
The literal translation of Feng Shui is wind and water.
The logo and app icon are easily recognizable and convey the contemporary perspective of Wind + Water.
The color palette references the four directions in Feng Shui that are associated with a respective color.
Instagram carousel post
The duotone photo treatment creates a balanced image through the use of cool and warm colors.
In the Wind + Water app, upload the blueprints of your home and create a sense profile.
The typeface Roc Grotesk reinforces a visual identity that is simple, bold, and urban.
Feng Shui trivia cards